Kasia Łuczak — Design Lead & Strategist

With focus on purpose and emotional value, I lead design of services and digital products.


Along my 8-year experience I’ve built expertise in design, strategy and storytelling. My interdisciplinary approach ensures human centred solutions for brands that search for impact through design and joyful experience for their users.


#service #product #research

Uncovering deeper meaning of brands and bringing consumer to the centre is at core of my design approach. I bring concepts to life by applying strategies into both product and content.


#concept #experience #content

Based on deep research, I drive design projects from vision to final implementation. Translating abstract concepts into tangible, future-proof solutions.


#brand #purpose #content

I frame content into compelling stories that compliment the brand and engage consumers. In times of content overload, emotional connections are key to enticing experience.

What I Care for


Sensible leadership always has potential for building a community. Finding purpose and identifying with the problem at hand strengthens team work.


No question at hand lives in a void, but isolation can lead to lost opportunities. Connecting the dots is what’s crucial for every project’s success.


Novelty for its own sake doesn’t work. Pragmatic consideration of the future is necessary for the well-being of innovation.

How I work

In my approach, I use flexible methodology to deliver sustainable value. Enabling teams to design branded products and their flagship experiences.


Get in Touch

I’m always eager to hear about potential challenges.
If you’re in Berlin, grab me for a coffee or get in touch via email. In the meantime, you can find me on LinkedIn or visit Medium to read some of my latest articles.